ONE MINUTE WITH
"I found THEM [my manufacturers] through a friendly first contact at a shoe trade show in Germany. Was it easy? Multiple factories later, no... it has never been easy"
What is your brand?
Describe your brand in 3 words
Polarising. Whimsical. Comfortable.
What do you love most about designing and making?
Having someone who has made for decades longer than you tell you xyz design is "wrong" or a bad idea, then having them make it nonetheless, and come round to your vision.
Do you remember when you sold your first product and what that felt like?
I sold my first product before I had even made it. So it was a drizzle of fear over a base of excitement.
What’s your favourite fabric ?
Where do you get your products manufactured and what has that been like?
Portugal. I found them through a friendly first contact at a shoe trade show in Germany. Was it easy? Multiple factories later, no... it has never been easy.
What’s next for you?
Enjoying at long last having a secure supply chain and focussing on spreading the good news about our amazing shoes.
What brand is killing it for you at the moment and why?
Financially, I think the most successful brands in fashion are not the most vocal or interesting brand-wise, but are succeeding due to low cost of production and effective distribution. But in terms of good brand behaviour, The Student Hotel in the Netherlands. It's a bonkers, beautiful business idea and they tell their story with energy, honesty, and a great deal of optimism.
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