ONE MINUTE WITH
pink city prints
I've been on quite a journey finding good manufacturers. It's been a huge learning curve for me and has cost a lot of time and money.
What's your brand?
Ethical womenswear made by skilled artisans in India.
How did it all start?
I visited the Pink City whilst travelling three years ago and discovered block -printing. I felt like a kid in a candy shop and quickly made some dresses up to sell when I got home.
What's the best thing about designing?
It's really exciting being able to start with an idea and work with artisans to develop it. I'm in awe of their mastery and really enjoy sharing the process and producing something we love.
What's the hardest thing about running your own business?
I would say the hardest part is having too many hats... I design, develop products, oversee production, quality control, accounting, marketing, sales, photography, styling, location scouting, model recruiter, brand developer whilst living in three places, two of which have terrible wifi!
How did you find a good manufacturer for your products?
I've been on quite a journey finding good manufacturers. It's been a huge learning curve for me and has cost a lot of time and money. I would say in the third year Pink City is now collaborating with brilliant makers.
Why did you pick India?
I love India. It's got such a rich wealth of incredible craft skills. The working conditions are good and they are paid and treated fairly. There is a very happy and shanti feeling in the workshops. They are proud of their skills and I want to do what I can to keep that alive. It's a constant challenge as the lure of technology and western culture continues to grow and following in your parents footsteps as an artisan becomes less appealing.
What's quality for you?
Quality is doing the best I know the artisans can do. The joy of handcrafted products is that they're not perfect, each is unique. However you have to keep a careful eye that handcrafted does not become an excuse for sloppy work!
What brand are you loving at the moment?
I love sharouks bead work. I've just started developing my own for a range of accessories and garments for my Aw17-18 Space Disco.Read more Interviews