ONE MINUTE WITH

DAVID bonney

David Bonney

"I found THEM [my manufacturers] through a friendly first contact at a shoe trade show in Germany. Was it easy? Multiple factories later, no... it has never been easy"

What is your brand?

ATHEIST shoes

 

Describe your brand in 3 words

Polarising. Whimsical. Comfortable. 

 

What do you love most about designing and making?

Having someone who has made for decades longer than you tell you xyz design is "wrong" or a bad idea, then having them make it nonetheless, and come round to your vision. 


Do you remember when you sold your first product and what that felt like?

I sold my first product before I had even made it. So it was a drizzle of fear over a base of excitement. 


What’s your favourite fabric ?
Pull-up leather

Where do you get your products manufactured and what has that been like?
Portugal. I found them through a friendly first contact at a shoe trade show in Germany. Was it easy? Multiple factories later, no... it has never been easy. 


What’s next for you?
Enjoying at long last having a secure supply chain and focussing on spreading the good news about our amazing shoes. 

 


What brand is killing it for you at the moment and why?

Financially, I think the most successful brands in fashion are not the most vocal or interesting brand-wise, but are succeeding due to low cost of production and effective distribution. But in terms of good brand behaviour, The Student Hotel in the Netherlands. It's a bonkers, beautiful business idea and they tell their story with energy, honesty, and a great deal of optimism. 

 

www.atheistberlin.com

Read more Interviews